Bet the BlackBerry to retrieve this semester arrives to the country market

The Canadian manufacturer of BlackBerry smartphones, tablets, and is determined to resume the position of innovator in the mobile device market. The weapon of the company to reclaim space on this thread is a new operating system, BlackBerry 10, officially released in Brazil yesterday.
In recent years, the strength of the iOS and Android have accelerated growth dethroning BlackBerry in the Smartphone market. The systems from Apple and Google together were present in 87.6% of smartphones on the market last year, according to IDC's research, while Canadian accounted for 18.8% of the total.
To increase participation, the bet is on your smartphone Z10, first to use the Blackberry operating system 10, it should arrive this semester to Brazil, according to the BlackBerry. The first country in Latin America to receive the appliance will be Venezuela, on November 20. "After that, every week the player will come to a new country in the region," says Adrian Lima, Director of market intelligence for Latin America.
Among the main features, the device has the absence of buttons and the touch screen, a paradigm shift when it comes to a BlackBerry. The user slides their finger across the screen, and it stands as a curtain and starts the navigation. Among the differences are the fact all communication channels (including Facebook, Twitter and email) are aggregated into a single list that appears in the left corner of the screen and the red light that flashes up on the screen when there is a new notification in the installed applications.
Lima, which does not open the exact date of release in Brazil, States that the smartphone is in the process of ratification in the National Telecommunications Agency (Anatel) and will be made available by all carriers in the country. The Executive has not yet said what will be the value of the unit in Brazil, but States that the price will be compatible with the other "high end" smartphones available.
He explains that the focus of the Z10 is not just the corporate market, where the company has 42% stake in Brazil. "The line between the enterprise user and final over. We want the two markets, "says Lima.
The latest brand advertising campaigns show that the young audience is also on target. Personalities such as actor Malvino Salvador and former MTV presenter Marimoon have been boys-propagating a branding campaign that is in the air in closed TV channels, in an attempt to attract new consumers. "In Brazil the BlackBerry still has the face of suit and tie, but we are trying to change that," says Lima, which provides for the premiere of a new commercial of this series in two weeks.
The Executive does not say what is the sales target of the Z10 in the Brazilian market, but States that in the United Kingdom, after the launch of the device, the manufacturer was able to move from a market share of 1% to 8.5% in three weeks, according to the consultancy GfK.
Developers
To boost adoption of BlackBerry 10, during one year, the manufacturer has invested $ 100 million in bringing the application developers to encourage the accession of professionals at the company's new operating system. The action made the company reach 90 thousand applications available on the new platform.