Basf high estimates of up to 7% on sales of paints

Sales of paints from Basf-leader in the segment with the Suvinil brand and Glasurit-will have growth of 3% to 4% in volume and 6% to 7% in revenues in 2013, according to the company's Senior Vice President for South America, Antonio Carlos Lacerda. The expected increase of marketing of paints for reforms will be the main reason for this expansion, according to L. "We expect a very strong recovery in sales for retailers," said L.
The Executive said he was "very skeptical" at the end of 2012, but that his confidence level is increasing.
Last year, sales of paints from Basf were discharged from 2% in volume and double figures in revenue. At the end of 2011, L estimated that the increase would be from 7% to 8% in volume. Turnover rose above two digits as a result of the migration of consumption to higher value-added products and average price readjustment of the Suvinil and Glasurit of 6%, according to L.
The Executive, who is also President of the Brazilian Association of Manufacturers of paints (Abrafati), says that, in 2012, the paints market suffered in the first half, the impact of exchange rate devaluation (60% of the raw materials are indexed in dollars). In the second half, there was a fall in demand for retail paints. "The market hardly grew in volume last year," said L.
In billing, the Brazilian market of paints had almost 10% expansion, due to product mix change. "The participation of the economic sector, which was almost 40% in 2011, volume dropped to 30%. Already the standard segment (medium) grew from 30% to 40%, "said L. On the market, the share of the premium segment remained at 30%.
As L, this year, there will be continuity of the demand for migration paints economic segment for the intermediary. To take advantage of this change, Basf has launched a product standard profile with their premium brand Suvinil.