Vegetable sector grows and attracts foreigners to Brazil

The higher income of consumers and the search for healthier diet are bringing several companies to the Brazilian vegetable market. In 1990, there were only two companies in the sector. Now, are 18. With European markets and North America already developed, companies target the Brazil for business expansion. And, with increased competition, producers are no longer anonymous and creating own brands for their products. So, expect pitching to the consumer.
"The Brazilian market is changing, and the producer is responding to these changes," says Paul Koch, Director of marketing for century-old Sakata, Japanese company seed area. The seed industry is growing 10% annually and reach $ 500 million revenue.
According to Koch, the seed companies reinvest 15% of revenue in research of new varieties. But studies take time, and therefore still does not occur a truly explosive growth in the industry. The search for a new variety of tomato, for example, takes 8 to 10 years of research on arrival of the product in the field.