Tablet will replace computer and notebook

More powerful and modern Tablets will replace traditional computers in the next few years. For experts heard by the DCI, the need for mobility and the constant evolution of technology of this device type causes the exchange of user platform is a necessity, which will change the market again. Something like transformations seen in other segments, such as the exchange of VHS for DVD and, later, the arrival of Blu-Ray, in a simplistic comparison.
With the new scenario, and the fact that the market for smartphones and tablets in Brazil still register numbers encouraging, companies tend to follow the technological revolution of the segment.
For the professor of business strategies from FGV, Ricardo Teixeira, computers lose space with the arrival of other technologies. "In the short term, the trend is that the tablets replace PCs and notebooks. For the future, must be something to replace tablets and smartphones because of size ".
Thus, Teixeira says that marketers must adopt new strategies to boost your sales. "The more extensive is your offer, the better for the entrepreneur. He's going to have to stock up on what is more profitable and offer more choices to consumers. For example, who sells tablet typically selling computer ".
Who agrees is the professor at the Instituto Brasileiro de Mercado de Capitais (Ibmec), Carlos Affonso Pereira de Souza. He comments that it is "natural that has a fall [computers] because the tablet can fill many roles". Pereira sees the performance of external factor on the numbers in the industry. "We can think, for example, regarding the high-dollar, because they are [raw material] components manufactured abroad," he says.
Balance sheet according to technology consultancy IDC Brazil, the sale of handsets grew giddy in the third quarter of 2013, if compared to the same period in 2012. Since the sale of computers registered a moderate decline, pointing to even greater consumer desire to purchase devices instead of PCs and notebooks. In comparison with the market for tablets and smartphones, computers have the worst performance in the third quarter of this year.
According to IDC, the PC market had retraction of 4% compared to the second quarter of 2013 and 15% in comparison with the same period last year. Despite the poor performance in the comparisons with 2012, the think tank expects Q4 $ 22.4 million move against r $ 21.3 million the previous year. Of the total 3.4 million machines, 61% were notebooks, while 39% desktops-which indicates the consumer option for portable devices. Already on tablets, the expansion was 134% over the third quarter of 2012, falling 2% in comparison with the second quarter of 2013. In revenue, the expectation is almost double compared the numbers analysed in the previous year. In 2012, the industry moved $ 2.89 million against R $ 4.92/expected for 2013.
Among the three niches, mobile phones were what showed best performance. 17.9 million sets were sold, being 10.4 million smartphones. In comparison with the same period in 2012, the growth was 147 percent, while for the second half of this year, there were 20% expansion. The expectation is that the industry move $ 24 billion in 2013 from $ 14 billion in the previous year.
Revenues also provide warning signal to retailers. The rent of computers fell 5% in comparison with the previous quarter and 1% compared to the third quarter of 2012. "The low result of computers happens depending on the maturity of the market. The solidity of the computer industry is very big in Brazil, so the growth rates are more contained. This year in particular, has the issue of the dollar, which is very unstable, which produces a fear in business and sales channels to generate the purchase ", points out the IDC market analyst Peter Hagge.
Sales period experts note that more timid performance in the third quarter occurs by the absence of major festive dates and the tech sector be seasonal.
For Teixeira, "we must have a better result for Christmas. At first, the predictions are extremely positive. There is always pessimism near the date, then when it passes, are revealed results above expectations. He notes that despite the fall in the second quarter of tablets and smartphones, there is still growth. "That takes into account is that you repeat the growth and adds a larger number. The sense of loss happens due to the high smaller revenue. The Brazil have adopted Black Friday is still there to be two moments to the large volume of sales. The result should be a big movement in the last quarter. "