Spending on pets will move more than $ 6 billion in Brazil

During this year, Brazilians are expected to spend $ 6.21 billion with pets, according to estimates of the Pyxis consumption, market sizing tool IBOPE intelligence. The study points out that the per capita consumption of these products will be of R $ 40,43 this year, 12 percent more than in 2012.
According to the Pyxis, the class B, which represents 25% of the households in the country, has the greatest potential of consumption: R $ 2.76 billion, which represents 42% of the total consumed in Brazil. Then comes the class C, responsible for 53% of households in the urban area, with R $ 1.98 billion (30% of consumption).
Spending on pets will move more than $ 6 billion in Brazil
To analyze spending by region, the Pyxis shows that Consumption the Southeast is the area with the greatest potential: 54%. Total spending in this region will be $ 3.60 billion, which represents an annual per capita consumption of 47,46 Reais. The following appears in the South, with 17%. The total expenditure in the region is estimated at r $ 1.12 billion and the annual per capita of R $ 47.86, the highest in the country.
Spending on pets will move more than $ 6 billion in Brazil
In the analysis by class and by region of the country, the class B continues in front in all regions. In the Southeast, she will be responsible for expenses of $ 1.61 billion. Class C, South-East also appears in the sequel, with consumption estimated at r $ 1.06 billion. The smallest expense must be the population of the class, who lives in the North: $ 43.44 million.Spending on pets will move more than $ 6 billion in Brazil
The consumption potential refers only to household consumption, i.e. physical person shopping next to retailers in the business and includes the purchase of domestic animal, vaccine, groomers, vet expenses, food, shampoo, toys and accessories.