Sales of tablets in Brazil grow 134% in the third quarter, says IDC

SÃO PAULO-sales of tablets in the third quarter of this year totaled 1.8 million units in Brazil, high of 134% over the same period in 2012, but a decline of 2% compared to the second quarter of 2013, according to data from consultancy IDC.
IBGEBrasil is one of the 3 with indentation in GDP in Q3
For the fourth quarter, the analysts ' expectation of consultancy is that sales reach 2.6 million units, which would take the thread to close the year with 7.9 million sets sold, representing high of 142% compared to 2012.
The projection for 2014 is that sales will grow at least 36% over the previous year, to about 10 million. Next year, the industry will face also competition from televisions, whose sales soar due to the World Cup.
"The growth of the installed base will be very big in the coming years, but from 2014 the growths should enter a two-digit level of increase," says IDC analyst Peter Hagge.
On the fall of sales in comparison with the second quarter, IDC notes that there was a high volume by mothers day. "The sector may go through a period of seasonality, as with the cell-phone market," points out research manager of IDC Bruno Freitas.
Between devices sold, 95% were marketed with Android operating system and 63% cost less than $ 500. The tablets with prices between $ 500 and $ 1,000 accounted for 22% of sales. The average price of the equipment was r $ 610 in the third quarter, a fall of 2% in nominal terms versus the second quarter of this year and 28% over same period in 2012.