Sales of electronics grows 6% and reached R $ 66.2 bi

SÃO PAULO-between January and August of 2013, evaluated 75 categories of electrical and electronic products measured in Brazil by GfK achieved R $ 66.2 billion, an increase of 6% over the same period last year, when $ 62.5 billion was the total market. The announcement was made on Tuesday (10) during the 10th Annual Conference of the GfK held in São Paulo.
"The generalist channel including Hypermarkets/Supermarkets, Department stores and E-Commerce (which does not have its own store), had expressive evolution 2012 to 2013, increasing its turnover at 30% when compared to January to August 2013 x January to August of 2012, while the specialist channel remained at the same level of revenue," explains Simone Aguiar, Manager of GfK's retail business unit.
In performance by regions, the trio Parana/Santa Catarina/Rio Grande do Sul has highest percentage of growth, accumulated in the same period in 2013 reaches 18% higher revenues to 2012. The Northeast and Grande RJ come second, among the highlights of growth by region, with 7 high GfK%, on the other hand there was -1% drop in turnover of Great SP.
Among the product groups, the biggest percentage growth in values (between jan-Aug 2012 X 2013) were identified in Telecom (24%) and small appliances (22%). Already among the product categories, the highlight of growth, also in billing is for: deep fryers (483%), Tablets (91%), electronic toys (80%), Multifunction (38%), thin-screen TVs (20%) and washing machine (13%).
X consumption situation of the country
To understand how is the front of the Brazilian economic time consumption, the GfK survey of 500 people was held in the main capitals, in which respondents gave their opinions on the effect of the demonstrations on the shopping trip of electronics.
Like most, 62 percent of respondents positioning themselves as pro-reform demonstrations. Also among the respondents, 30% believe that Yes impact on sale of electronics due to demonstrations performed, and 14% reported to have ceased to make purchases due to the demonstrations.
And as the consumer sees the economic political moment of the country? For the majority (43%), is between bad and very bad "; still 82% of respondents consider themselves to be optimistic about the economic situation.
Asked about the current financial situation "his" personal "," compared to 2 years ago, 48% responded that "improved", while 32% say he's still the same and 20 percent which worsened.
About the Brazilian family spending, the GfK study points out that the majority (46%) "pay the Bills with family income and left a little". Also important to note that a large proportion of respondents (41%) also feel safe to shop splitted.
The study made it clear that today, the Brazilian as well as search for consumer electronics that concentrate high technology, also is attentive to new formats/sales channel to carry out their purchases. When questioned about the "channel of sale" in which intend to perform your next purchases, most of those surveyed, 44% signaled the intention to buy over the Internet/E-Commerce, and 25% of consumers still do not know where to buy, 19% would purchase in a Mall store and 13% in a street store.
"Consumers increasingly seek interactivity and experimentation of the products, in addition to see strengthening the relationship with trademarks, such situations create additional stimuli for implementation of purchase", concludes Simone.