Market "pet" must earn $ 20 billion in 2020

GS consulting & MD-Gouvea de Souza projecting that the market "pet", of products and services for pets, move $ 20.6 billion in 2020, representing a growth of 43 percent compared to this year. "We build an optimistic, considering income growth, even if with less momentum, and inflation controlled," says Luiz Goes, consultant of Gouvêa.
In 2013, the market should register real increase of 7.5%, to R $ 14.4 billion, a rate slightly lower than the high of 8.5% in 2012. Is a faster growth than retail in General, advancing 4% this year, according to the Brazilian Institute of geography and statistics (IBGE). "It's a new market, while many other retail segments are more mature and sensitive to inflation," says Goes.
Trade in dogs and cats, largely informal, moves r $ 1 billion in the country, according to the study.
More than half of disbursements of the owners of dogs and are spending to buy dog food and snacks (53.3%). Then come the veterinary services, with 14.5% of the total, and veterinary medicinal products, with 13.1%. Hygienic and beauty services account for 9.1% of sales in the sector and hygiene and beauty products by 5.2%. Accessories such as clothes and collars with 3.9%.
Second Goes, the "pet" market still has great potential for growth, with the entry of new consumers, who still nourish their dogs human foods and do not buy medicines, for example. "Consumers are getting more proactive, as in the United States. But here most still leads to the vet when you're sick. "
The feed manufacturers have put new products on the market, as diet variations, snacks, animal feed with hormonal problems and different sizes and flavors. Among the companies vying for the segment are multinationals Mars and Nestle and the Brazilian Nutriara, Mogiana and Total Food. The sale of rations has grown in supermarkets and hypermarkets, but the pet shop is the channel that sells items for pets in General.