Hypermarcas consolidates sales teams and seeks organic growth

The company recently redesigned its sales area, which, in 2010, consisted of twelve teams from several companies acquired in previous years. In 2012, were nine times and, this year, the process has completed, Hypermarcas only with two teams: one for all their consumer division and another for the medication.
According to Claudio Bergamo, President of the company, the new consumer team was formed in February and, since then, 70% of sales leaders were exchanged. "The focus was on ' sell in ' [for the retail industry's sales], and that is not sustainable," he said. The new team's mission is to think "on a sell out," retail sales to consumers. According to Bergamo, 2014 will be a year to mature the new structure.
After 28 acquisitions, the company did not make any purchase from 2011, and focused on organic growth strategy. Asked if the company could sell some brand, since reduced to 40% the number of items in the Consumer Division for the past two years, Bergamo stated that doesn't think or buy or sell. According to him, the best investment for Hypermarcas today is in-house, in product renewal and extension of lines, for example.