Wednesday, December 04, 2013

Historic decline will mark PCs this year

Sales of personal computers will present the "annual downturn deeper into history" in 2013, more than 10%, affected by the accession of more consumers to tablets and smartphones, according to a report from the International Data Corporation (IDC), usually accompanied by sector.
Worldwide sales of computers in units may continue falling in 2014, although in smaller rate of 3.8%, to just over 300 million units, a level which was last seen in 2008.
The new fall forecast for this year is even worse than the IDC projected originally and than the decline of more than 7% in 2012.
Consumers are quickly abandoning laptops and desk in favor of even more portable devices, even in emerging countries, which until now had been the engine of growth in computer sales. The total sales of computers may fall a little more in emerging countries, according to IDC.
Jay Chou, senior analyst of IDC's research, said his primary concern is that there are few reasons to replace older appliances.
"Although the IDC research shows that the PC is still the main computing device-for example, the PCs are used more hours per day than tablets and phones, the use of the PC still crashes every year, as more devices become available," he said. "And despite the efforts of the sector, the use of the PC has not changed significantly beyond the tasks of productivity and consumption to differentiate the PCs of other devices. As a result, the life time of the PC continues to grow, limiting the development of the market. "
The PC market for legal entities is "remarkably better" than for consumers this year, because businesses are slower on adoption of tablets and some are replacing machines with the Windows XP operating system, which is approaching the end of its life cycle.
IDC forecasts little decline in 2014 and stagnant demand in the long run the market for businesses and for individuals.
Personal computer manufacturers, such as Hewlett-Packard (HP) and Dell, try to change course to meet changing consumer behavior. HP is almost halfway through a five-year recovery plan under the command of Chief Executive Meg Whitman, designed to reduce its dependence on sales of computers, and Dell has closed the capital.
The Chinese company Lenovo, which became the largest manufacturer of computers, however, still managed to grow. With access to an immense domestic market and strong sales for companies outperformed the market in 12 percentage points, according to research firm Gartner.
Loren Loverde, Vice President of Worldwide Quarterly PC Tracker report, IDC said that sales of tablets running Windows and appliances "two in one"-combining features of tablet and computer-will become an "important" growth segment, representing 10% of the combined market of tablets running Windows and computers in 2016.
Valor Econômico - 04/12/2013
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