Chilli Beans offers backpack for consumers

Chilli Beans creates a promotional action for its consumers. The initiative named California, on purchases over $ 300.00, the client can purchase a backpack or purse the brand for over R $ 38.00. This is the first time that the company makes an action of this type in retail. With the initiative, expected to attract consumers ' attention in the final stretch of the Christmas shopping, increasing 25 percent December sales compared to the same period in 2012. The company also launches TV campaign to communicate the news. The creation of the Agency Fracta.