Cement Maua wins new bags in honor of Rio de Janeiro

The package won a special layout with illustration of Pão de Açúcar, reproduced the painting in oil on canvas from the artist Alberto Romulo de Freitas, commissioned exclusively for the bags. The action is part of the cement marketing campaign begun in June, Mauá that included radio advertising inserts in the Confederations Cup and new materials for retail outlets, totalling an investment of R $ 600,000. This is the fourth year in which Lafarge pays homage to Rio de Janeiro in cement bags Maua, reinforcing the brand's identification with State, where the product's sales leader, with 22% market share.
Present in the river and big river for more than 75 years, the cement Mauá is one of Brazil's most traditional brands. Acquired by Lafarge in 1979, the "Laguna Beach" was used in the construction of important buildings and monuments that have become symbols of Rio de Janeiro, as the maracana, Rio-Niterói bridge and the Museu de Arte Contemporânea in Niteroi. His slogan "no better Mauá Cement" seeks to translate the opinion of consumers about the product that, thanks to the regularity of its properties and very high performance, remains the favorite of professionals who work in construction in the State. The brand is also present in the States of Minas Gerais and São Paulo, where identifies the cement line facing the technical segment. Besides the Cement Maua, Lafarge also markets the brands Champion cements, Montes Claros and Maxx concrete. From November 2013, Lafarge gained API certification (American Petroleum Institute) to manufacture in its unit of Cantagalo (Rio de Janeiro) class G cement, especially for oil wells.