Arcor presents new design for packaging of chocolate turtle

The chocolate turtle character, known for children and one of the leading brands in the portfolio of Arcor, food manufacturer, gained new flavors in chocolate turtle format: Aerated Milk Chocolate, Aerated White Chocolate, Milk Chocolate with Strawberry Yogurt filling, all of them with vitamins, nutrients and minerals in the composition, providing more energy on a daily basis, another release of the line is the unprecedented and unique '' Tabletinho '' 4 x Milk Chocolate with Vanilla filling and Brigadier in format Tablet on impulse, with more filling and four miniature Tortuguitas grouped, ideal for the audience of the brand. For the qualitative study done with eight groups of children and pre-teens, in the range of 7 to 11 years, were shown various images of chocolate turtle in new poses, on top of a skateboard and surfing, for example, in addition to playful stories to identify the reaction and perception of brand. The packaging which had greater prominence and chosen for this audience was the one who managed to portray the growth and evolution of the character, in addition to criteria such as modernity and dynamism. He was appointed to the new current character has more attitude, cool, adventurous, playful, friend, insightful, brave, happy, and fun. In addition, consumers said the new packaging enchants, is modern, colorful, attractive, dynamic and maintains compatibility with the brand values. For the construction of the new visual identity in packings, criteria were used and a lot of research in order to connect and to attract the younger audience. Developed by Pande, design agency specializing in brand management, aesthetics of the packaging follows the premium concept was elaborated with more shine, using graphics that are assemelhassem to the new dash of chocolate turtle. For Loredana Mariotto, Director of Marketing for Arcor of Brazil, the study was important to understand how the enterprise should position the character in front of the new market challenges. '' The chocolate turtle grew and now will have new personalities. The survey helped us to map these features and modernize the product, in addition to reposition it in the segment of chocolates, '' says the Executive.