Friday, December 20, 2013

Antarctica creates cans for new year's Eve

Antarctica launches a limited-edition cans for new year's Eve in Rio de Janeiro. Beer is an official sponsor of the celebration of the turn in Copacabana, in the southern city. The packaging that is traditionally blue wins the white color and words of encouragement for the new year as: faith, peace, love, prosperity and success. Commemorative cans are 473 ml and reach the market this week. The brand also has created special packaging for events such as the St. John and the street carnival. The actions are aligned to the positioning of the company that wants to be seen as supportive of democratic parties.
Mundo do Marketing - 19/12/2013
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