2013 will be the worst Christmas for retailers than was that of 2012

With retailers giving signs of slowing in the second half, marketers should not book high hopes for Christmas sales. If you depend on the consumer, spending on gifts at the end of 2013 will be smaller than in previous years and will arrive to the worst level since 2008, year of the beginning of the global financial crisis.
The estimate is at the Getulio Vargas Foundation (FGV) based on data from the consumer Survey November. The survey reveals that the consumer mood for holiday shopping fell 3.9% in relation to 2012, to 78.0 points. "There is a significant reduction in relation to 2012", analyzed the search Coordinator, Economist Viviane silk. "The deceleration in consumption indicator shows Christmas period".
Caution throughout the year, according to Viviane, consumers turned more cautious in relation to purchases and more concerned with the situation of personal finances and employment, which has resulted in less impetus for holiday shopping. "Still has the increase in the interest rate and the fear of inflation, which are helping these consumers become more cautious," said the Coordinator.