The Mauricio de Sousa produções firm partnered with metalúrgica MOR for the production of items for the home and leisure. The portfolio account with buoys, balls, bathtubs, swimming pools, vests, teimosinhos and tents, all products come with illustrations of Turma da Mônica and Turma da Mônica Baby. The line reaches the magazines, specialty stores and toy stores this month and will be marketed for one year. The characters of Monica's gang are present today in over 2,500 products licencidos to about 100 companies.
Mundo do Marketing - 05/11/2013
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