Packaging-Kit, stylish pens, are highlights of the BIC for the back-to-school

Leader in the Brazilian market of self-service stationery, according to data from Nielsen Research Institute, BIC launches a series of new products, eyeing the next back-to-school period. Are pencils, mechanical pencils, pens, coloring products and accessories for delete, point and cut, most of them offered in cards-blister, which unite blades of paper card with transparent plastic bubbles.
Two packs of pens are on the wave of releases. The Crystal Tube and the tube 4 Colors are intended, respectively, to the sale of multiple units of BIC and BIC 4 Crystal colours, brand sales champions. The containers, made of plastic, allude to the shapes of pens and can be used by the consumer as safe or lockable. BIC reports that the tubes were designed in Europe and are manufactured by a supplier of Slovakia.
According to the company, the packages offer greater visibility to products in stores, supporting sales in the stationery and the retail sector.