Low-cost smart phone is bet of manufacturers

Sales of smartphones in Brazil should grow in the triple digits this year. After the consolidation of increased commercialization of smart phones in the country, 2014 promises to be the year that the brands will expand their portfolios and betting on devices with more affordable prices. "The manufacturer will need to bring more and better deals for consumers. He also needs to offer an input product, cheaper. That's where the volume of sales ", analyzes Leonardo Murin, market analyst of IDC.
And it seems that manufacturers of smartphones will focus efforts in designing attractive models financially. In Brazil, smart phones with value up to $ 699 represent 70% of this market. "We want to get into different price bands. We now offer handsets from $ 499 ", reveals Ricardo Junqueira, President of Sony's mobile Division in Brazil.
The projection of growth in the Smartphone market in the country is huge. According to IDC's projection for the first time in history the number of smart phones sold will surpass the feature phones, name used by the market to denote "common cellular". The estimate suggests 34 million smartphones sold in Brazil this year against 28 million feature phones. And the consultancy does not believe in deceleration. "The Brazilian consumer is still on your smartphone. I don't see this market fall "reveals Murin.
The average ticket value of smartphone in Brazil has been dropping gradually in recent years. In 2011, the Brazilian spent R $ 790 with cell phones of this type; in 2012, the number shrank to $ 754; in 2013, the IDC's expectation is that this number reaches the House of R $ 672. Indentation of R $ 118 in two years. Anchored in these numbers, Sony will invest in Brazil in 2014. Smartphones that the Japanese company markets in the country are all produced in the national territory, in a partnership with Foxconn, in Indaiatuba, in the State of São Paulo. Next year, Sony aims to double its production and manufacturing from a new Brazilian patio: Arima, located in Jundiaí. "From January 2014 we will have a new partner in manufacturing, we can double the production. In my view, is what we need to meet the Brazilian market ".
"We want to finish the year with 7% market share and as the fourth largest manufacturer of smartphones of Brazil", reveals Sony Executive. The Japanese company firm bet on the Brazilian market and see the end of the year approaching with the expectation of quadrupling its sales in comparison to 2012. "The mobile Division represented the biggest billing of Sony. Raised ". Today, the Brazilian market is among the most important of eight Sony worldwide. "And the trend is that number improve."
Another company that invests in Brazilian market heated smartphones to increase your profits is the Chinese Huawei. The company has just released the Ascend P6, thinnest smartphone in the world. With little reach in the Brazilian market, the brand-2nd Runner-up in global sales of smartphones-bet on the template to drum up buyers here. "We are very proud to provide the P6, the brightest product we've ever created for Brazilian consumers," argued Veni Shoe, CEO of Huawei of Brazil.
Against the great moment of smartphone makers in Brazil, the Blackberry goes through a restructuring phase. The company decided to bet chips in solutions for the corporate market, where customers who rely on their services. "We're not looking at massive audiences. Potentially, the solutions market is heading towards being greater than the smartphones to Blackberry ", stated to DCI Adriano Lino, PR Manager of Blackberry in Brazil.