Danone launches curd

Danone expands its portfolio with the launch of the Curd Danone. The new row comes to the markets in three versions: Traditional Creamy Curd Cheese Creamy, Light and Creamy Curd Turma da Mônica, maintaining the partnership with Maurício de Souza Produções. The company estimates that the national market of curd moves more than r $ 1 billion and that the segment has grown in recent years, with an increase of value greater than 10%. For the launch, Danone has developed a new packaging format, with a more flattened format that facilitates the use of the knife, and wider, avoiding the fall of pot in the fridge. Suggested prices of the products are $ 3.79 for the traditional, $ 4.16 for the Light and $ 4.29 for version Turma da Mônica.