Callebaut adopts zipper in packs of chocolates

The Belgian Callebaut, worldwide reference among chocolatiers, launches new packaging technology and revamped visual identity. The goal is to facilitate the handling and highlight the quality of the product, in addition to encompass the entire brand line, turning it into a family of fillings, toppings and decorations.
The new packaging of the chocolate Callets drops has the new system opens and closes baptized Choc-lock, which works like a zipper and preserves the quality of the chocolate. The bottom flat leaves the foot enclosure. The goal of Callebaut is to offer convenience for users storing and handling the products.
Another novelty is the logo of Callebaut, which now has featured the icon that always graced the back of packaging. Inspired by Aztec symbolism, the design represents the interdependence of cocoa, chocolate and art, incorporating from the almond cocoa to the chocolate.