Bimbo launches new Pullman bread wheat

"For the whole family". That's the way the Bombo Group positions the new loaf Pullman Brown. According to the manufacturer, the launch aims to provide consumers a new option to join in wholegrain breads and take care of health and food.
The launch takes visual identity and price similar to traditional Pullman loaf. The design is signed by the agency Global Creativity, ADC Mexico. The polyethylene bag in which the product is sold, wicketed type, is produced by Incoplast.