Bavaria launches ' Bavarinha ', a compact bottle 250 ml

Bavaria, beer from friends, expands its portfolio in the market with the launch of ' Bavarinha '. Version ' shot ' of the brand, with a volume of 250 ml bottle has as a proposal to keep the cold drink every last drop. With compact size, the novelty has more affordable price and reaches points of sale back in November, with initial distribution performed by Vonpar Drinks in supermarkets of the States of Santa Catarina and Rio Grande do Sul. Mato Grosso, Mato Grosso do Sul, São Paulo and Minas Gerais also receive the news.
According to Eduardo Picarelli, brand manager, the new package offers one more option of consumption to people who have already enjoyed the beer can, and brass versions bottle 600 ml. "We enhance the portfolio and increase the possibility of consumer experience. In addition, the packing type ' shot ' keeps the cold drink every last drop and is ideal for relaxing moments among friends, as at barbecues and parties, "he says.
To promote the new, Bavaria will feature activations in sales points and on social networks.
In 2012, the mark strengthened his concept with a new recipe, which resulted in a lather creamier and new design of their packaging. In parallel, the brand has expanded its relationship with the universe sertanejo, focusing on the authentic spirit of friendship connected to the history of Bavaria, through a series of campaigns as the Iau Can and circuit Bavaria.
"The launch of ' Bavarinha ' consolidates even more our focus on consumers. Since HEINEKEN acquired the brand, a series of positive changes were added to Bavaria. The version ' shot ' comes to bring another novelty to lovers of the brand, "explains Picarelli.