1906 customizes packages of panettone

The 1906 performs, since 23 November, an unprecedented action of Christmas. In promoting "Magic Panettone 1906", consumers can create a unique packaging of the product. The 1906 he mounted a "magical space" in the Market Place Mall, in São Paulo, for consumers. Who buys the panettone or Chocottone 500 grams of 1906 fills a record and, in less than 4 minutes, leaves with a unique packaging, with the name and photos of who he picks.