SAO PAULO-the fourth quarter must present poor performance for purchases at retail according to a survey of Retail administration program of the Fundação Instituto de Administração (Prove/FIA) in partnership with the Felisoni Consultores Associados. Published on Tuesday, the research showed that only 46.8% of paulistanos intend to acquire a durable between October and December this year. According to the survey, the expectation of purchase for the period, which includes the children's day and Christmas, is the lowest recorded in the fourth quarter the past seven years.
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The index was 3.6 percentage points lower than that registered in the third quarter of 2013 (50.4%) and 9.2 percentage points below the fourth quarter of last year (56 percent).
According to Claudio Angelo Felisoni, Chairman of the Board of Prove/FIA, a set of factors will reduce end-of-year sales. "This is a set of combined factors: the real mass of wages, the credit volume in the market, interest rate, inflation, income commitment and defaults have affected the morale of purchase. Thus, the trend is strong deceleration in consumption, even with the incentives of end of the year as seasonal dates and payment of the 13th salary, "he explained.
Despite the slowdown, retail sales should close the year with growth, albeit with a lower rate. In 2013 it is expected an increase of 4% compared to last year, 3.8 percentage points drop compared to growth of 7.8% in 2012 compared with 2011.
The sample, made with 500 consumers from the city of São Paulo, analyzes the intent of purchases and expenses in respect of various categories, in addition to the use of credit on purchases of durable goods.
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