New Skol Beats Extreme has black packing

Hits the market the new version of the beer Skol Beats Skol Beats: Extreme. The new bet of Ambev has a black packaging, unusual for beers, who intends to refer to the nocturnal environment. The Skol Beats Extreme arrives at gondolas and at nightclubs in long neck versions of 330 ml and sleek Tin of 269 milliliters.
The intention of the brand is to direct the product to the public party goer, not bars. "The Skol Beats Extreme was born to be the beer of the night, and accompanies the consumer in all styles of ballad," explains Maria Fernanda Albuquerque, marketing manager of Skol. The new version is more voluminous and less sweet than the parent brand Skol Beats. The alcoholic content is also greater: 6.9% on Extreme version and 5.2% of the Skol Beats.