Mondelez launches Halls chewy

The Brazil Mondelēz increments the portfolio of Halls with the launch of the chewy candy Halls Soft, stuffed with Mint. The product is already on the market in the flavors Orange, strawberry and Mint. The new drops presents an innovative technology in its composition: a filling powder that turns into liquid at the time of mastication.
"We identified an opportunity to expand the presence of the brand to new segments and we intend to conquer a third of chewies market within one year", reveals Eduardo Trevizani, marketing manager of Brazil Mondelēz bales. The mints are packed in packages of 10 units.