Marisol tired of adult life

São Paulo-four years ago, Marisol made noise when buying designer Rosa Cha beachwear. It was the beginning of a project catarinense industry, known for children's clothing, became a fashion appeal. But the company failed to take into account that the Rosa Cha had no relationship with his DNA.
In 2012, Marisol withdrew officially from Beach line. And the company's Chairman, Giuliano Donini, realized it was better to go back to basics.
The decision to focus on children and focus work on brands Jayram RAM and Tigor t. Tigre has not been free of trauma. When selling the Rosa Cha Officer group, owner of Le Lis Blanc, the company stayed at the prejudice: received $ 10 million of the $ 16 million that had originally applied to the brand--not to mention the inflation for the period.
In the four years he was with the label created by Amir Slama, Marisol practically dismantled the Rosa Cha. While you couldn't hit the step with the swimwear, the catarinense industry invested in another project that proved ill-fated: Pakalolo rescue.
The young brand had been a fever in 80 years. But proved far less relevant in the current market. According to market sources, the company tried to resurrect the Pakalolo with the initial goal to open dozens of stores and, who knows, bother another company catarinense, Hering.
Those choices so distant from the original profile of the company had a clear influence on the result of the Marisol, founded in 1964 and under administration of Donini family since the mid 1990. The company today has three factories and employs 4 thousand employees. Although the President emphasized that the company Marisol never gave prejudice, revenue was affected in recent years. From 2011 to 2012, revenue fell 7%, from r $ 556 million to $ 324 million.