Liquor consumption must move more than $ 19 billion by the end of 2013

The Brazilians must spend $ 19.63 billion in beverages in 2013, an increase of 11% compared to 2012, according to data from Pyxis consumption, market sizing tool IBOPE intelligence. Spending on drinks include water, soda, juice, soda, beer, wine, champagne and spirits.
Most of the consumption potential is of class C, which corresponds to 53% of households and must account for 42% of these expenses. The class B appears in the sequel, with 40% of consumption, followed by the classes A and D/E, with approximately 9% each.
Liquor consumption must move more than $ 19 billion by the end of 2013O Southeast will be responsible for half of the country's consumption, with estimated expense of R $ 129,56 per capita per year. The second area of the country that more will buy these products is the southern region, responsible for 18% of consumption, however with higher per capita spending: $ 146,63. The Midwest also has spent more per person than in the Southeast: R $ 131,10, but with only 9% of national consumption.
The smallest consumption is in the northern region, with only 6% of the total and spent $ 102,15 per person. The Northeast has the lowest value of consumption per person: R $ 85,98, but with 17% of the consumption potential of the country.
Liquor consumption must move more than $ 19 billion by the end of 2013Na review by class and region, the Southeast class B will be responsible for expenses of $ 4.32 billion, while class C, also in Southeast, will consume $ 3.88 billion. The lower consumption will be the class of the North, of R $ 98,61 million.