In Natura develops new packaging for bars

The In Natura has developed a new package with three protein bars. The layout follows the existing line, which gives great visibility to the flavors and maintains a clean look. The advantage of the new packaging is of two display options at the point of sale, vertical or horizontal. The design is of the Lostres Agency. According to Luiz Carvalho Jr., Creative Director of the Agency, "the more compact retail outlets, such as pharmacies, can display the vertical packaging, thus leaving room for the nine flavors, and points with more space, like supermarkets, can use horizontally, without losing the visual pattern". The cartridges are provided by Centennial Graphics.