In Magazine Luiza, sales are improving

The Executive Director of operations of the Magazine Luiza, Frederico Trajano said yesterday that consumption is far more heated than in the first half. "For us, it was better than July, August and September was better than August," said the value.
He said that the increase of the rates of tax on industrialized products (IPI) for white goods shows little or no effect on sales, and that the transfer prices is being done according to the product category. "Much more effect on consumption, and on the positive side, has the program my house better," he said, without citing figures.
Since October 1, according to the Ministry of finance had announced, refrigerators with 8.5%, IPI has to pay 10%. In the case of the ABS, the tax rose from 4.5% to 5%. The shares of the stove was 3% to 4%. Only the rate of washing machine was kept at 10%. For furniture and wood paneling, the rate increased from 3% to 3.5%.
About my house Better, heard by the Value retailers in early September had already indicated that sales of home appliances and furniture made through this program with Caixa Economica Federal, credit already accounted for 1% to 8% of revenues, depending on the company.
Trajano said that, generally speaking, is very "optimistic" and "confident" regarding the company's results in the second half. "We feel that consumer confidence has improved."
According to the Director, gave an indication that industry could raise prices in August, when the dollar reached the highest levels of the year. However, there has not yet been transferred to the industry Magazine Luiza. "No one knows for sure yet that in landing the dollar will stabilize, then you can't design if there will be nor how much would the transfer," said the Executive, who participated in an event on the presence of women in companies, in São Paulo.