High price and low margin on mobile

Calls attention the international study that pointed out that Brazil has the most expensive phone in the world because, from the point of view of enterprises, the country is among those that generate less profit margin before interest, taxes, depreciation and amortization (Ebitda) in mobile telephony, which suggests competition fierce.
Survey of value based on data about the period 2009 to 2012 shows that the average segment Ebitda margin stood at 27% in Brazil, that index is up just from that observed in the cellular segment of the United States, of 25%, and in the phone market with a whole of United Kingdom, 24%.
Apparently, therefore, live the worst of all worlds. The service is expensive to who pays, the quality is bad and companies can't make as much money with the business.
The study surveyed the 16 figures, sector companies in 22 countries or regions. Entered the American survey AT&T, Verizon, Sprint and Metro PCS, Mexican América Móvil, the Spanish Telefónica, the German Deutsche Telekom, Vodafone UK and British Telecom, the French France Telecom/Orange and Vivendi, the Italian Telecom Italia, TeliaSonera, the Swedish-Dutch KPN and the Portuguese PT, besides the Brazilian Hi.
In the fixed telephony service of Brazil, the average margin is larger, 36% in the analysis period, half of the sample studied less competitive.
It should be remembered that, once discharged the Ebitda, the company still needs to fund investments and pay creditors and taxes prior to remunerate shareholders.
The survey puts Italy, Czech Republic and Mexico as the countries in which the average Ebitda margin is higher, at 46% in the first two cases and 42% in the third (for those countries the data refer to only two competitors).
A feature that is evident in the study is that among companies with international operations, the rule is to have larger margins in their markets of origin, where they have a relevant position in the market.
The Ebitda margin of America Movil in Mexico is 50%, compared to a rate of 38% when you look at your overall result. Telefónica has margin of 43% in Spain, compared with a rate of 37% in consolidated. Deutsche Telekom WINS 40% of each 100 euros of revenue in Germany, compared with 32% in the total result. The same occurs with Orange, Telecom Italia and Telia.
In addition to the larger facility to enforce prices, it is also gains of scale and lower costs with interconnection.
The captured data can also observe a decline in profitability of companies, with stagnation or shrinkage of wireline revenues. The average Ebitda margin fell from 34% in 2009 to 31% in 2012, with 12 companies in the sample reduction indicator, pointing a stable level and only three with elevation.
In Brazil, consolidated margins (including fixed and mobile telephony) remained practically stable at 33% since 2009. But when there is a longer series, note that only recently the competition with mobile phones and with the phones like VoIP (voice over IP) caused significant reduction of fixed telephony margins.
After the privatization, between 1998 and 2002, when the previous competition model only with small mirror companies, Telesp, BrT and Telemar presented average Ebitda margin of 52%, 47% and 44%, respectively.
Already in the last quadrennium for which there is data available to all companies in the segment-of the 2007-2010, the average margin of Telesp and BrT had retreated to 41%, while of Telemar was 36%.
In the field of mobile telephony, of 2005 and 2007 the margins were tighter, with high subsidies for purchase of equipment. Already the latest data point to an accommodation around 30 percent or a bit below that, being that TIM, Claro and the former BrT pull down average and Alive and Hi up.