Games have highlighted growth

Positioned between the four largest markets in the world, Brazil is standing out in the universe of games, with consumers engaged moving more than r $ 1 billion per year just with the line of consoles. The pace of growth will against the global trend-while in 2012 industry with hardware sales jumped 43 percent in the country, dropped two digits in most European countries, according to figures from GfK. in software for consoles, the country advanced 72% and reached r $ 629 million.
The size of the market has been spurred in part by local manufacturing, after Microsoft and Sony went on to produce here, respectively, the Xbox and the Playstation-Nintendo account only with official distribution. The first two are now dueling with their new versions of multifunction equipment fueled by online platforms that promise to move Christmas this year. Microsoft maintains the emphasis on local manufacturing of consoles and games.
"The company invests in affordable price. The product will reach the consumer on November 22, "says Francisco Simon, Director of sales and marketing for Microsoft's retail Brazil, which also announced three titles exclusive brand manufactured here with Portuguese version, out of a total of 23 to be released in the coming months. Accessible, in this case, is $ 2,299 per console, motion sensor, control, HDMI cable and headset-a pinprick to the competitor, whose Playstation 4 announced the $ 4,000 raised frisson in the fans.
"The taxes on the product arrive at 72.8%", criticizes Moacyr Alves Jr., President of commercial, Industrial and Cultural Association of Games (Acigames), which already has a branch in Miami (USA) to support its members in March and opens another in Spain. The entity, three years ago, persuaded distributors of games to participate in the day of fair play to sell the products mostly by the value of the tax and accounting for the sale of ten matches per second, with 55 thousand pieces sold on 3:0.
According to him, the market is so heated that sales of GTA has reached the milestone of 1 million copies-5 version of the game became a global icon after reaching revenues of R $ 1 billion in three days of release.
Local production desestimulou the informality prevailing until then and encouraged investment and business from distributors, retailers, publishers and content localization. The technology distributor Pack, one of the largest in the country and which had other lines of Microsoft and Sony in the portfolio, today already sells games for one in five of its clients. The manager responsible for the segment, Ricardo Marques, estimates that of 22 thousand technology resellers met, almost half are potential customers of the segment. "There are at least 3.5 thousand exclusive channels of games", calculates.
The specialized network UZ Games stands out in the segment. Are 12 stores and, in total, 64 stores in construction activity and 2:0 pm. In 2014, when complete 30 years, must come to a hundred shops. This year, the highlights were the launch of a new e-commerce platform and the entrance in the marketplaces of major initiatives like Extra stores and Walmart.
We're in 13 States ", says the CEO Marcos Khalil. According to him, the success of the business is the "odd negotiation" with suppliers. The results of the online store specializing in electronics KaBuM! also are exemplary. "The category of games is one of the fastest growing, with rates exceeding 100 percent per year," says the COO and cofounder Thiago Ramos, who created the company in Limeira (SP), in 2006. The expectation is to close more than 100 2013 thousand units sold.
The advancement of consoles and games online was not enough to bring down the interest of gamers in stout equipment and specialized accessories. The thread is the Apple of the eyes of manufacturers of parts and components such as video cards and memories, which caters to a consumer eager to performance with high value-added products. The manufacturer of memory products, Kingston is one that has specific line for the thread-the HyperX, launched ten years ago and caters to gamers and professionals who require high performance.
Another side to this audience is Nvidia. The graphics processor producer was born with a focus on gamer, which today accounts for more than half of its annual revenues of $ 4.1 billion per year. In Brazil, according to the regional Manager Richard Cameron, the number of processors sold grew up close to 60% in the last 12 months and won new profile. "Until two years ago, 95% were input products, well cheap. Now are less than 60%, "he says. He estimates that the number of gamers who use the PC to reach 27.6 million games in the country, including from casual games, such as those found on Facebook, to the most advanced. "In relation to the technical level of the games, Brazil is still in infancy. Most players adopts the basic Java-based games and Flash on websites and social networks, "he says.
Even so, the interest is still enough to take the parties to turbinarem their simpler computers with graphics cards and other parts before restricted to specialized and resales currently available even in large-scale retail. Also got a permit to drive a good number of resellers that specialize in custom machines, like X 5, First Place and Alpha PCs. Additionally, as the trend is players have increasingly multiplatform behavior, mobile device manufacturers are among those who strive to meet the thread. The Gradient gambled on creation of the Tegra, 7-inch tablet touted as the fastest in the world-with 7 inches, has quad-core chip of the same name from Nvidia, specific to mobile phones and tablets.