Eisenbahn "appreciates" characters in the history of the cans beer

The Brazil launches a Special Edition Kirin Beer Eisenbahn. This is the collection of canned 473 Thanks Eisenbahn milliliters. There are six labels that feature, well-tempered and explanatory, important moments in the history of beer. The malt beverage, in pilsen version, can be bought separately or in packs with assorted labels. Tin printing technology developed by Rexam, is unprecedented. The Eisenbahn is the first brand of Brazil using the process "Super Premium Editions", which allows the registry with more quality and levels of detail, making the design of the can gain prominence. Graphic design, art and texts were created by the Agency Mood.
The collection rescues more than 6000 years of history of beer, with characters and important episodes, featuring the goddess Ninkasi (representative of the drink in ancient Sumeria), passing by Pharaoh Ramesses III, by St. Columbanus (which in the 6th century performed the miracle of the multiplication of beer) until the invention of pasteurization and the creation of the Reinheitsgebot (purity law adopted by Eisenbahnlaying down the four ingredients that can be used in its manufacture: water, barley malt, hops and yeast).
"With the collection Eisenbahn Thanks found an opportunity to spread beer culture, sharing facts about the product by means of important characters in the story," says Leonardo Gayer, marketing manager of Brazil's special Beers Kirin.