Dafruta and Maguary: promising future with new packaging

October 2013. Juices, Nectars and fruit-based drinks in aseptic carton packs are becoming increasingly popular among Brazilian consumers. Research shows that in these segments the packaging solutions s are responsible for 70% of the market; It is expected an annual growth of 11.5% up to 2015. The Brazilian company of drinks and food, known as ' ebba ', is aligned to this trend, its successful brands filling LPG in carton packs from SIG Combibloc.
Ebba was founded in 2009 with the purpose of consolidating two major brands (Dafruta and Maguary), both leaders in the segment of juice concentrate. This year the Maguary complete 60 years in the Brazilian market; While the Dafruta has more than 25 years. The two brands also gain more and more space in the categories in which they operate.
The NECTARS of the Dafruta and Maguary are packaged in cartons of 1 litre combiblocMidi with roscacombiSwift cover. Ready-to-drink Premium drinks Superfruits such Maguary and Limonda are available in packaging of 1 litre combifitMidi. The company also makes packages the drinks with a variety of fruit flavors, for children, in the form of handy combiblocMini 200 ml with straw. This wide range of options enables ebba offer right size of packaging for each consumer and consumption situation.
Global distribution network Lilian Yokota, ebba's Marketing Manager, explains: "our company combines values of tradition, innovation, quality, health and well-being. To ensure this diverse offering, flexibility is key. That's why we opted for the filling technology from SIG Combibloc, allows you to respond quickly to market needs and consumer demands, besides enabling the expansion of our global distribution network. "