BURGER KING'S PROFIT FALLS 83% in Q3

The results of the fast-food chain Burger King Worldwide returned to oscillate. After reversing losses in the first quarter and have 60% high profit in second, network performance fell again in the third quarter, reaching a total profit of $ 6.6 million ($ 0.02 per share), a decrease of 83% in comparison with the same period last year, when profited $ 38.8 million ($ 0,11 per share). Revenue in the period fell 26% to $ 451,1 million. Organic revenue growth, which excludes currency impact and other items, was 0.2%.
Heard by the Thomson Reuters analysts had been expecting a different result, with profit of $ 0.14 per share and revenue of $ 440 million. Sales of the Burger King in the same stores concept rose 1.4% in the third quarter, up from 1.2 percent growth estimated by analysts. Gross margin fell to 11.6%, to 12.4% in the same period last year. The company also began a program of quarterly dividend of $ 0.04 per share.
LEARN MORE
Resource Manager Vinci becomes largest shareholder of PDG
Giraffas changes management and launches brand to grow
Second largest fast-food chain in the world, behind only McDonald 's, Burger King has seen its margins improve after the company through a global restructuring to cut costs. However, the company has struggled to attract consumers, due in part to the lack of changes in your menu and deregulated prices.
The new marketing strategy of the network tries to attract an audience different from the traditional-men of 20 years-with fresh foods, such as salads, ice creams and fruit snacks, chicken, inserted on the menu.
Another company's strategy to try to improve the results is to transform almost all its restaurants to franchises by the end of this year, providing a stronger revenue stream, with the receipt of royalties. In Brazil, the goal is to create 900 stores in five years