Brazilians must spend $ 55 billion on beauty products this year

The consumption of beauty and hygiene products must have a 11% growth this year compared to 2012. That's what points lifting the Pyxis consumption, market sizing tool IBOPE intelligence. According to the study, the Brazilians should spend R $ 55,13 billion with these products this year, compared to R $ 49,65 billion in 2012.
Class C, which represents 53% of households in the country, has the greatest potential of consumption: R $ 24.6 billion, representing 45% of the total national consumption. Shortly thereafter comes the class B, with 25% of households in the urban area, which has a potential of spent with these products estimated at $ 21.06 billion (38% of consumption).
Brazilians should spend RS 55 billion with beauty products in anoPor region, the Southeast represents half of the country's consumption, followed by the Northeast (19%) and South (16%). However, residents of the South are the most spend with these products, with annual consumption of R $ 374,59 per inhabitant, while in the Midwest is r $ 365.60, and Southeast, of R $ 361,58. The average per national captures is r $ 335,88.
Brazilians should spend RS 55 billion with beauty products in this anoQuando the data by class and region are crossed, the Pyxis points out that the Consumption class C of the Southeast is the one that will spend on beauty products: 11,84 billion Reais. Class B, also of the Southeast, has the second largest consumption potential of this category, with R $ 11.61 billion. The North is the class that less will consume these products this year, with spending estimated at $ 292,84 million.
Brazilians should spend RS 55 billion with beauty products in this consumer potential añoo refers only to household consumption, i.e. physical person shopping next to retailers in the business and includes buying perfumes, colognes, creams, moisturizers and makeup treatment, sunscreen, deodorant, Nail Polish and hair dye, tooth brush, cream and floss, shampoo, SOAP, bath sponge, razor, tissue paper, toilet paper, towels, razor and q-tip.