Arcor enters the market of salted biscuits

The Arcor broadens the portfolio of trademark cookies focused on young audience breakUP and invests in the salt segment portioning. The company's goal is to capture 10% of market share and earn more than 30 million reais in 2014, doubling the size of the brand in the Brazilian market. Currently, breakUP already exists in the category of stuffed pastries, invoice 15 million reais a year. The development of packaging was made by Pande Design. The wrappers are produced by in Converflex, Arcor group.
"The biscuit market grows every year and that gives us parameters for investing. The brand breakUP becomes too commercialized throughout the Brazilian territory, strengthening expertise in Arcor's cookies. Today, the Division represents 30% of the total turnover of the company and we want to increase this participation, "says Oswaldo Nardinelli, General Manager of Arcor.