Wine from sugar cane

The mining entrepreneur Luiz Otavio Pôssas Goncalves, owner of Green Valley Group invests again in the beverage segment with the creation of Canavino, whose production is similar to that of the wine, but is made from the fermentation of sugar cane. With funding of $ 1.5 million to put the product on the market, the expectation with the new brand is to sell 38 thousand bottles this year and achieve a turnover of r $ 3 million with the drink, whose price will be around $ 60. "Right now we are registering the Canavino in major supermarket chains and within two months the drink will be available in much of the country," says Jacqueline Pereira, marketing manager of Green Valley. If we rely on the skills of its creator, the new drink will make great success on the market. Gautam is known as "the Alchemist of drinks" and remains today the cachaça Vale Verde, which has been awarded the title of best Extra Premium Rum by Playboy Magazine. In addition, he was the creator of Kaiser beer, sold in the 80 to Coca-Cola, and coconut water in Kero Coco canister, sold in the 90 to rival Pepsi.