The u.s. market back to encourage automakers

The American auto industry opened this week's Detroit Auto show willing to show that breathes to keep in 2013 the recovery trajectory initiated three years ago.
The projections announced during the event pointed out the fourth year of growth in sales, but at a slower pace compared to 13.5% of feed license plates last year.
Ford is one of the most optimistic. Starting from the expectation of an increase of 2.5% of the economy, the automaker is working with a market in the range of 15 million to 16 million light vehicles, which, in the best case, would return to the level of before the financial crisis of 2008. In 2007, the American market was at the home of 16 million units.
The numbers of General Motors (GM)-the country's biggest carmaker – also starting from 15 million cars, but have a more conservative: 500 thousand units below the best prediction of its competitor.
If confirmed the amount predicted by most companies, sales in the United States will reach this year a volume of around 15 million cars, with high of 3.5%-an increase close to that expected for the Brazilian market, the fourth largest in the world.
As the u.s. economy will slowly adjusting, the performance in the United States became one of the driving springs on the results of the large automotive groups and has helped alleviate the crisis faced by the sector in Europe.
At Mercedes-Benz, which sold more than 305 thousand cars in the country in 2012, the United States overcame the Germany and become the main market for the brand. Not for nothing, Dieter Zetsche, Chairman of Daimler, said on the eve of the opening of the Hall, which is relieved every time that connects to its American subsidiary after hearing the bad news in the old continent.
Likewise, Volkswagen has been growing in the u.s. market at a double-digit pace in recent years. Only in 2012, the high was 34.2%, to 444.2 million cars, within the never-more than 9 million vehicles sold by the group in the world.
The situation is no different to local automakers, who also celebrate historic brands. Shortly before presenting the seventh generation of the Corvette in Cobo Center-the Convention Center which houses the Hall, GM reported that sales of the Chevrolet brand in the world reached a record 4.95 million units in 2012.
With an industry still far from strength of yesteryear, but that quest now resume its prestige as the world's largest automotive Center, Detroit's streets reflect the moment lived by American automakers. Still sees himself as a remnant of the crisis, some empty houses in the town. However, the record a considerable drive.
And, to continue to grow in a sustainable way in the future, automakers showed at the Salon who are concerned with renewing your audience. The incoming cars update, along with new connectivity tools and releases being transmitted live on Facebook for brands such as Jeep and Chevrolet, are some of the signs of the industry layout in rejuvenating the consumer of automobiles. This message is even more clear in the slogan of this year's Edition of the fair: "the love of cars starts early", in a free translation.
Also not missed pyrotechnics in the days when journalists from various parts of the world have visited the exhibition, with the high point in the presentation of Ford, who went down a pickup from the gym Joe Louis, used in ice hockey matches.
The presence of Brazil in the event is only slight, represented by two cars exhibited at the booth of Chevrolet: Spin the minivan, produced in São Caetano do Sul (SP), and the compact Onix, mounted in Gravataí (RS).
Nevertheless, the big bosses of the automakers have shown enthusiasm in statements about the results of the Brazilian market. "Brazil is with everything. Love Brazil. We have a strong presence in the country and we will take our next generation of vehicles there, "said Alan Mulally, Ford's global President, sweeping up after answering questions about the production cuts made by the group in Europe.
Already the Executive Carlos Ghosn, who runs Renault Nissan, said during the event that the Brazilian market has potential to grow beyond what we see today. "I am not pessimistic with the Brazilian market by the size of the country, its development and the rise of the middle class. All this leads to more engines in the country. "
But Ghosn, who follows closely what happens in Brazil, said predicting a sales during the first half, as a result of gradual withdrawal in the tax on industrialized products (IPI).
More economical in words, the President of GM, Dan Akerson, has cited the seven releases made by the company in Brazil in 2012, as well as the yield obtained by the group in South America.