Owner of Kopenhagen and Cocoa Brazil expects to earn $ 760 million

The CRM group, owner of Kopenhagen and Chocolates Cocoa, Brazil invests in expanding the number of stores to ensure the goal of r $ 760 million in 2013. According to Renata Moraes Vichi, Vice President of CRM and partner alongside his father, must be opened 160 stores Chocolates Cocoa Brazil, popular brand, and 40 units Kopenhagen.
"The expansion will be concentrated in Rio, which accounts for 18% of our revenues. But Sao Paulo also will be a priority, "says Renata. The goal is to reach the 65 shops Chocolates Cocoa and 54 Kopenhagen Brazil in Rio de Janeiro.
The Group celebrates the results of 2012, the year in which 100 units were inaugurated of Chocolates Cocoa Brazil, which corresponds to 15% of the total turnover of the mark, and 20 of the Kopenhagen. The new stores contributed to the close the year with a turnover of r $ 590 million.
"The year of 2012 was a great stepping stone for our brands and we hope to continue growing. The Chocolates Cocoa Brazil, for example, has prices more into account, but the products are excellent, "says Renata.
Advertising
One of the Group's CRM bets for this year is the Big Brother Brazil, Rede Globo program in which the Chocolates Cocoa Brazil announces. "The BBB extends throughout the first quarter of the year. No other brand of chocolates makes advertisements during this time ", says the Executive.
The highlight during the program are the truffles, responsible for 30% of damarca revenues. "Since the beginning of our promotion of truffles to R $ 0.99, we increased at five times the sale. We spent two million of truffles per month for ten million "celebrates.
In relation to Kopenhagen, celebrating 85 years in 2013, Renata says Nhá Mashes will continue to be the flagship of the brand.
According to the Executive, in total the CRM group will invest this year about $ 45 million in advertising. "This is more than double what we destine for the area in 2012," he says. Last year, were $ 21 million.
Renata, however, makes mystery about the launch of new products. "We will have news this year, but we still can't disclose," comments.
For Easter, the group will have 25 releases in Brazil Chocolates cocoa and 19 in Kopenhagen. "In Brazil, we focus on price. We sell eggs to r $ trufados, R $ 34,90 8 unless the competition, which sells for $ 42,90 ", explains Renata.