Casino only grows out of France

Parent company of Grupo Pão de Açúcar, the French NET Casino Net sales surged 35.2% in the fourth quarter of 2012, when the value reached 12,86 € billion. But the company lost sales in France, seat of the retailer, with retraction of 3.1% on net sales from October to December. The hypermarkets and supermarkets network midsize pulled this fall. Growth strategy of the company has gone through the strengthening of small shops.
As is already taking place, the results of the international operations underpinned the good results of the company-and specifically the Brazil. The sharp slowdown in the European market explains this trend. The Pão de Açúcar Group's numbers began to be consolidated in the balance sheet of the Casino after July 2, which greatly increased the results of the international area.
Sales outside France increased by 75.9% between October and December to €8,09 billion. Already the operation in France recorded a fall of 3.1%, to €4,76 billion US hypermarkets Géant network's fall was 9.9% and in supermarkets, the reduction was of 1.2%. Promotions explain the fall. According to the report, "in order to better meet the expectations of customers," the price of products of own brands and product line (at the Géant hypermarket and supermarket Casino) "dropped significantly". These items represent more than 40% of sales, reports on the network.
Date of 2012, Casino sales grew 22.1% and reached €41,97 billion. In France there has been decline in the sale of 1.6%, to €18,45 billion, while international operations grew by 50.7% and reached net sales of €23,52 billion. International markets accounted for 63% of group sales in the fourth quarter and by 56% in the year.
The data published by the Casino showed that the GPA closed the year 2012 with 1,640 units and at the end of 2011 the company totaled 1,571 points. 73 Group stores were opened in 2012, down from the initial forecast given by the company of up to 140 new points in 2012. And four were closed.
In the food area were opened 49 units. In retailing, 24 were opened and closed four stores. In may, company executives said they would resume year organic expansion. The company provides for the opening of 70 to 80 new stores in the food area and 50 to 60 on Via retail, adding up to 140 new points.