Brazil marks presence in retail Convention

This week, retailers from all over the world meet for the annual Convention of the National Retail Federation in New York, one of the most important events for world trade. The event occurs there is 102 years old and offers many business opportunities, learning and networking, in addition to bringing huge Exhibition Hall packed with technology and new solutions. This year, all sessions will be translated into Portuguese, which shows the importance of the economy of our country in the international scenario and valorization of the massive presence of Brazilians in the event. Another novelty is that the flag that receives the exhibitors of retail solutions has grown and will now have two runners.
There are more than 450 companies, in addition to presentations from suppliers in the same auditorium where there will be some of the most important speeches of this edition.
The fair provides a full day of talks aimed at small and medium retail. The Brazil has featured in the program. Last Sunday, Roberto Sa, Marisa, Marcos Gouvea de Souza and Alberto Serrentino, GS & MD, talked about emerging consumers in emerging countries along with the Mexican Esteban Galindez, Grupo Elektra. Among the points covered, the speakers talked about the balance between price and customer satisfaction, the use of cross channel and the expansion of the service portfolio. Sampaio also explained how to Marisa is working increasingly visual and merchandising, as well as seek offer the customer more payment methods.
IBM research revealed that 84% of respondents had made its last purchase in physical stores The NRF sessions turned super keynote and the first such Panel was submitted by Melvin Landes and Alison Lewis of Coca Cola that talked about the wide variety of products to suit the most possible reviews, in addition to partnerships with the network Walgreens and other retailersthe company's concern with the issue of sustainability and the intention to share emotions and values. Alison Lewis explained the brand repositioning with respect to mobile and it was cited, for example, that the company page on Facebook itself was not created by the company but by two California customers who love the product. The CocaCola still presented several videos and marketing actions that worked. In the second keynote of the day, Jill Pulleri, IBM, talked about a survey conducted by the company and which revealed that 84% of respondents had made its last purchase in physical stores, but that only 56% of them wanted to come back to do this. Other 9% had intended to make the next purchase online and 35% did not know which channel would use. As a result, Erik Qualman, author of the book "Socialnomics" talked about how social networks are influencing consumers ' buying behavior.
As in previous years, the Brazilian delegation is one of the largest in the event. The joke behind the scenes is that half the audience is from Brazil, so much that the corridors only hear Portuguese. The construction material industry is represented in the various delegations. This is an excellent opportunity for learning and networking.