Ambev plans to expand production in the State of Rio

Ambev said it will expand the production capacity of the company's two factories in the State of Rio de Janeiro this year. The value of the investment and the growth of capacity are kept confidential. Currently, the Group has two factories in the River, in the municipalities of Campo Grande and Piraí.
Rafael Oliveira, regional director for Ambev, said the goal is to meet the growing market of Rio de Janeiro. He pointed out that the Brahma, one of Ambev's brands, grew 1.1 percentage point in State in 2012, reaching the largest market share of the mark in the last six years, of 15.8%. The brand ranks second in sales of beer in the River, second only to Antarctica-the same group, which has more than 36%.
The Executive pointed out that the group will expand investments in sponsorships. According to the marketing manager of Antarctica, Matthew Schroeder, the brand will double the sponsorship to the Street Carnival in Rio this year. The Antarctica is the only sponsor of the Prefecture in the production of the event in 2013, a 28-day operation to organize 701 authorized 492 parades street blocks.
The Antarctica will also sponsor the parade of 110 blocks with resources for car rental and sound equipment. The values invested, however, were not disclosed.
The City Hall of Rio will invest another r $ 35 million on management of Street Carnival in actions involving transit, urban cleaning and safety. The Secretary of tourism, Antonio Pedro de Mello says that sponsorship of Antarctica allows public coffers a savings of about $ 15 million. "But the amount invested by Antarctica must be greater, because the company is also advertising costs," said Mello. The Antarctica will also support clean streets, with 140 agents and waste collection.
Already the Brahma will hold the 23rd edition of the traditional cabin in Sapucaí, having as main poster girl actress and model Megan Fox, who recorded a commercial that airs this week. With a capacity for 1,000 guests, the cabin has 2,500 square meters and will have as partners the brands Grendene, Rider, Ipanema, Kibon, Beauty In, NET and ground fire.