L'or expands glass packaging offer for soluble coffee

JDE launches L'or soluble coffee in a new 90-gram glass packaging, which expands the options of the brand's freeze-dried soluble coffee line. The novelty reaches the consumer in the Blends Classique and Intense. L'or soluble coffee already had 140 grams of glass.
"L'or infamous the premium coffee segment, when in 2017 it arrived in the country to lead the movement in Brazilian retail in all categories. The Brazilian consumer is also discovering the possibility of having a differentiated coffee in the soluble category.
Café L'or Solúvel 90 grams offers a sophisticated coffee with practicality in home preparation, in a new packaging size that accompanies consumption trends", says Tina Cação, Marketing Director of l'or brand in Brazil.