Consumers Must Spend More Than R$ 1,000

During Black Friday, 53% of consumers must spend up to R$ 1,000 and more than 15% will disburse more than R$ 2,000. This is what reveals a survey of ShopFully, a platform that maps products and offers from commercial establishments in a geolocated way. According to the survey, the most used payment method will be the credit card, with more than 62%, while 22% of consumers should use money. Most of the public are women (63%) and are between 30 and 49 years old. The most sought after product categories will be household appliances (58%), fashion (37%), electronic devices (35%) and furniture (26%), followed by cosmetics (19%), decoration (18%), games (8%) and books (7%). Methodology The survey was conducted with 4,813 consumers from all over the country to map behavior, purchasing intent and preferences to Black Friday.