Mineral water: evian will ban PET Virgin

With headwaters in the French Alps and courtside among luxury brands, evian mineral water, controlled by the Danone Group, has just opened a countdown: the goal is to ban PET packaging Virgin until 2025, in favor of the use of recycled polyester bottle to bottle (BTB). The decision, trombeteada in international media, reflects the commitment of evian in the circular economy embark on, submissive to the precept of making potential scrap a renewable source. On current PET selfie BTB attends with an average 25% recyclable bottles of French fashion house. To raise the presence of 100% recycled, the evian was partnered with companies such as Loop Industries, patent holder of a recycling method in high-scale post consumer PET endowed with the high quality required for the packaging of a product sensitive as mineral water.