BRF Announces its new brand of food

The BRF announced on Tuesday (09), the launch of your new brand of food: the Kidelli. With portfolio based on poultry and swine, Kidelli will have 14 products and will serve in nine categories, among them, presuntaria, fingers, mortadella, sausage and hamburger. "Kidelli joins other brands Sadia and Perdigão working for over 80 years with a focus on other consumers. The segmentation ensures that there will be no Kidelli's competition with other brands of the company, "explains Alexandre Almeida, Vice President of the Brazil Operations of BRF. According to the company, your distribution will be focused on independent distributors and wholesale networks, being an option both for daily purchase, as for transformers. R $560 million were invested in innovation and development of the new brand.