Green World invests in own brands

The Green world, chain specializing in natural and organic products, announces the release of Elixir, brand of products for health and beauty of women over 30 years. The creation of the line is part of the company''s business strategy to invest more in creating own brands. "Our goal is that sales of own brand products represent 50% of the total turnover of the network until 2020, and we believe that these labels are one of our main levers of growth over the next five years," says Alexandra Jakob, Director of network marketing. Later this month, will be released 17 products of Beauty Elixir, Elixir Slim lines, Vita and Elixir Elixir Antiox. The Digest and Osteo Elixir Elixir lines will be available in stores from April.
Premium products according to the company, prepared with premium ingredients, the products are free of dyes, flavourings and artificial sweeteners, as well as contain no sugar, gluten, milk and other allergens. The brand Elixir is structured in six lines designed to meet the core needs of women. They are: Elixir Antiox, designed to slow down the aging process; Beauty elixir for the skin, nails and hair; Vita Elixir, focused on women''s health care; Elixir Slim, specific to the weight control; Elixir Digest, for the digestive and intestinal health improvement; and Osteo Elixir, with products for maintenance and prevention of bone health.