Crisis gives rise to new consumption habits among Brazilians

In 2015 the crisis left the Brazilian fearful, in 2016 she scared once and seems to have brought new-and perhaps final-habits for the population. One of them is the Act of searching the best deals before purchase, as it reveals the 6th Edition of the global Total Retail study, organized by PwC. According to the survey, the national crop, 63% of respondents said search for the best prices at different retailers in order to save and 43% intend to maintain this new habit in a possible scenario of improvement in the economy. In addition, increases the intention of purchase: 38% of respondents intend to adhere to the payment method to escape debts.
Other data pointed to by the study draws attention to the more frequent visits to physical stores in search of deals, something common to 46% of respondents. On the other hand, there was increased use of smartphones at the time of purchase: in 2012, 15% of people used the medium for shopping and today this number is 31%.
"The frequency of visit of consumer (in stores) was higher not to buy, but to seek deals", explains Ricardo Neves, partner at PwC and expert in retail and consumption.
The statement helps you understand yet another search data: despite the increase in frequency in the store, decreased by half the daily frequency of purchase. That explains, in part, the increased popularity of atacarejo networks.
"Consumers got used to buying on promotion or in packages, the phenomenon of atacarejo. And that will remain when the crisis passes, "said Neves.
Physical retail, the consumer experience is the key differentiator for decision-making. Attributes such as salespeople with intimate knowledge of the products and cosy atmosphere are important to more than 70% of respondents. However, less than 60% of the ears are pleased with the stores seeking.
"Even with the improving economy, the retention data will continue and, with it, the brands will need to continue investing in the experience to conquer the consumer", analyzes Neves.
Social
The internet continues to fulfill an important role for the Brazilian consumer, according to the study. At the same time that grows the value of search for offers, increases the use of price comparison sites and it is in this field that the motivation for purchases. For 52% of respondents, the price comparison sites constitute the Prime motivator, while 40%, the main motivation comes from social networks. Only 11% said to be motivated by the press or digital magazines.
The Total Retail 2017 was conducted by PwC for the sixth consecutive year. In this Edition, were heard about of 24000 consumers in 29 countries, with about 1000 respondents.