Bonafont introduces new logo and new visual identity

If you''re the type who can''t walk around without notice on the packaging and product design that is ahead of you, you must surely have seen the new logo and the new visual identity of the Danone Bonafont water packaging.
The new identity adopted by the brand leaves aside the color blue and the Orange assumes the characteristic label in a pastel version, creating what the brand decided to call.
The elements found on the label have been simplified. Now the mountains won a dash more modern and become the basis for the typography and the symbol that represents the human body practice exercises.
To promote the new visual identity, Bonafont has bet on a bold project. The brand invited the Vogue for dissemination of a whole modern test using the color and the new bottle as main characters and also invited artists to create works of art with the new packaging as inspiration.
The new logo and the new visual identity of Bonafont are already being used by brand and applied in all packaging of the brand that will replace all older units at the points of sale.